Improving Selection Process
Challenge
A large, national company wanted to improve its selection process for
customer service representatives with several goals in mind. The company
wanted to hire high quality employees who would perform well and remain
with the company and ensure compliance with legal and professional
guidelines and standards.
Solution
O.E. Strategies was contracted to research and recommend a new selection
system. The new selection system needed to be able to efficiently manage
a large pool of applicants, screen out poor-fit candidates with minimal
resources, and conform to all legal and professional guidelines and
standards (e.g., EEOC Uniform Guidelines, APA Standards, SIOP
Principles). O.E. Strategies began with a comprehensive job analysis to
determine the set of relevant competencies to be assessed during
selection. The job analysis process consisted of job analysis interviews
and observations, focus groups, an online questionnaire, and individual
meetings with managers to provide ratings and rankings of the
competencies. Following the job analysis, O.E. Strategies researched and
evaluated a number of cutting-edge selection tests that were related to
the competencies identified, both cognitive and non-cognitive (e.g.,
work style) tests. O.E. Strategies helped the company identify several
appropriate selection tests to be evaluated via a concurrent validation
study. The validation study analyzed the usefulness of the tests in
predicting performance and other outcome measures of interest to the
company, including potential turnover and reactions to the testing
process. Recommendations for use were made and various cut score options
were presented based on the results of the validation study.
Outcomes
Since the implementation of the new selection process, the company has
reported significant financial benefits, including decreased resources
and time spent on the interviewing process. In addition, the validity
study demonstrated that the selection tools predict job performance and
a variety of important outcomes, including job satisfaction and intent
to stay with the company. The company now has a professionally validated
selection system in use, which is supported by extensive job analysis
work and developed to minimize adverse impact. This attests to the
selection system’s legality and ability stand up to scrutiny if
challenged in a court of law.